Accuracy of content

Updated: 12 April 2024


Fruugo is a marketplace comprised of individual third-party retailers who run their own shops and are responsible for their inventory, shipments, and complying with the law. We provide a hosting platform, but Fruugo does not manufacture goods, hold inventory, or deliver items on behalf of our sellers. The content uploaded on Fruugo’s marketplace is generated by independent sellers who are not employees, agents, or representatives of Fruugo. 

Fruugo insists that the retailers using the Fruugo marketplace platform comply with all applicable laws, rules and regulations that apply to their product listings and any location where the product listings appear. This includes obtaining any required authorisations or approvals from local regulatory authorities or brand owners for the sale, distribution or advertisement of the products that are available for sale in their product catalogues.

Please read the following Accuracy of Content Policy carefully as it is important that you are fully informed about product variations that may be applicable to certain product listings that are made available by retailers using the Fruugo marketplace platform. 

Please also carefully read our Terms of Use which provide further information on your use of the content, software and services offered through Fruugo.

Colour variations

Although every effort is made to ensure product images reflect colours as accurately as possible, please be aware that actual product colours may vary from colours shown on your screen due to differences in monitors and settings.

Language translations

Please be aware that product descriptions are translated both manually and by machine translation tools as far as reasonably practicable..  

Product sizes

We expect our retailers to coordinate their product sizes with the market they are selling into.  We advise you to check the product description carefully to ensure that the sizes stated correlate with your local market sizes. Please note, the country display page can be found at the bottom of the page, or in the URL. 

Please bear in mind that size conversions may vary considerably from brand to brand. 

Electronic Goods

The retailer is responsible for ensuring that products and product listings meet applicable mandatory product standards and legal requirements of the region in which they ship to and from, and that all products and product listings satisfy local laws, regulations and product compliance and/or safety standards, including the correct product labelling.

Items purchased for use in other countries may require adaptors/converters, which may not always be provided by the retailer and it is the customers responsibility to source these if required.

Labelling and Warnings

In accordance with Fruugo’s Retailer Terms and Conditions, all retailers understand and agree that they are responsible for complying with all applicable laws and regulations, including product safety laws, for the products they list and make available for sale on the Fruugo marketplace platform. This includes any required warnings and labels on the product. Fruugo assumes no responsibility for the accuracy of this labelling.


Fruugo has important restrictions on the sale of medicines and medical devices in accordance with its Prohibited Products Policy. If an item you are purchasing does in fact require a formal prescription for import into your country, this may be required by customs for the parcel to be released to you. Fruugo does not accept any responsibility for this.  

Price and description inaccuracies

Retailers are fully responsible for the prices displayed and for the content of the product descriptions included in the product listing. Fruugo cannot be held liable for any inaccuracies or errors in pricing or descriptions.

Occasionally, an error may occur and goods may be either incorrectly priced or described in which case we will not be obliged to supply the goods at the incorrect price, or in accordance with the incorrect description, or at all. We reserve the right to correct any errors from time to time. We will (at our full discretion) either cancel your order and refund the price you have paid or use reasonable endeavours to contact you and ask you whether you wish to continue with the order at the correct price or correct description. If we are unable to contact you or you do not wish to continue with the order at the correct price or correct description, we will cancel your order and refund the price you have paid.

Fruugo does not tolerate any retailer misconduct or the use of misleading product descriptions. It is the retailer’s responsibility to ensure the accuracy of the product page. All titles, images, prices and product descriptions should accurately reflect the genuine item being sold. If a retailer is found to be misleading customers through clear inaccuracies, inconsistencies or ambiguities, they may be investigated in line with Fruugo’s internal standard operating procedure, and they may be removed from the platform. 

Customer Services

In some circumstances, Fruugo may assist to resolve any escalated queries if the retailer and consumer are unable to do so independently. For post-purchase queries, please contact us via our Interactive Help Centre